Polar Ice Cream being one of the associate sponsor for the event organized by Dhaka Foodiez wanted to create a buzz in a short span of time. Being not the Title Sponsor there was lot of bindings to do branding in venue arena. So Spellbound team decided to create a video which will surplus teh branding in online media. Ultimately it went viral and catch off guards all the sponsors.
Most of the primary sponsors were shadowed in Social Media due to the video being viral. The audience was well targeted to get a vibe that Polar Ice Cream was the primary stake holder of this event – with a minimum spending budget, the client got the full scale branding opportunity and maximum exposure in the target group.