For the second time Polar Ice Cream wanted to continue the long term plan to introduce a valentine campaign. The brief was not to introduce just a quiz competition but to make association with the greater audience like season 1. Spellbound proposed the idea to celebrate the valentine occasion with 10 couples through product based campaign.
A special pack was launched along with the Artist’s endorsement. Also this time a special gift was offered as DIAMOND” – The response was enormous considering the mass communication from different stake holders.