July 8, 2014 Comments Off on MONALISA Re-Branding Views: 661 Communications

MONALISA Re-Branding

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Monalisa Sanitary Napkin  Rebranding brief was to bring this product  with  a new look, positioning and  brand essence as well.

‘AMAR MOTO AMI THAKI’ was the new positioning created by us.
The ultimate goal was to make the  Brand  as a symbol of liberty for all the target group women  to lead the life  on her own.

The women empowerment is symbolized  in  the pack as well as the communications materials.

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