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March 8, 2014 Comments Off on TIGER CEMENT Re-Branding Views: 545 Communications

TIGER CEMENT Re-Branding

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TIGER CEMENT
360
RE-BRANDING
Tiger Cement is an ancient cement Brand in Bangladesh.
The brief was to create a new  Logo, Packaging and promotional 360 Campaign.

The strategy was to endorse a celebrity and tag with the brand  with a  slogan `GO  AHEAD. GO STRONG.
The boldness and strength of Bangladesh Cricket Team Captain Mashrafe Mortaza was endorsed in the communication.

Countrywide  BTL Promotion , Trade Marketing  Installation, ATL Communication  were done in massive frequency.

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