Tiger Cement is an ancient cement Brand in Bangladesh.
The brief was to create a new Logo, Packaging and promotional 360 Campaign.
The strategy was to endorse a celebrity and tag with the brand with a slogan `GO AHEAD. GO STRONG.
The boldness and strength of Bangladesh Cricket Team Captain Mashrafe Mortaza was endorsed in the communication.
Countrywide BTL Promotion , Trade Marketing Installation, ATL Communication were done in massive frequency.